In the Raw Egg Test, raw eggs were dropped on top of the mattress to show its pressure relief benefits. In the Goldilocks campaign, the company touted that its flagship mattress provided “just the right feeling” in the same way that Goldilocks found “just the right porridge”. Nowadays, Purple is among the fastest-growing companies in the competitive mattress industry, thanks to its combination of high-quality products and creative marketing.Īmong its most memorable marketing gimmicks are the Goldilocks and the Raw Egg Test. The company itself secured part of its financing via a Kickstarter campaign and it has certainly proven its profitability to its investors. The Pearce brothers then used a new hyper-elastic polymer material in making their Purple mattresses. They soon realized that the material can be used for other purposes albeit in combination with other materials. They initially used Floam as a cushioning material for medical equipment like wheelchairs. Tony and Terry Pearce, brothers in blood and in the engineering profession, created Floam in the early 1990s. Stop compromising between comfort and support and get the best of both worlds with the Purple Mattress. In other words, your hips and shoulders will be perfectly cradled while fully supporting your back. The Purple Mattress uses the Purple Grid to eliminate pressure points and allow airflow so you sleep cool and comfortable. The Purple Mattress: The bed that broke the internet, has gone from great, to even greater – with new premium features to give you a sleep worth daydreaming about. Now with added edge support and a SoftFlex cover, the Purple Mattress gives you the essential Purple comfort your body needs. The mattress that started it all just got an upgrade.
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